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Author: Vertex Planning Partners

Teaching Kids About Money Management

Instilling good money habits in kids from an early age sets them up for a lifetime of financial success. By teaching children the basics of earning, saving, spending, and giving, they can develop responsible money management skills that will serve them well into adulthood.   Key Money Lessons for Kids   Fun Ways to Teach […]

Identifying Your Business’s Unique Selling Propositions

In today’s competitive marketplace, standing out from the crowd is more important than ever. For your business to thrive, you need to clearly communicate what makes it different and why customers should choose you over your competitors. That’s where your Unique Selling Proposition (USP) comes in. Let’s explore how to identify your business’s USP and […]

The Importance of Financial Literacy

Financial literacy is the foundation for making informed financial decisions that impact every aspect of life—from budgeting and saving to investing and retirement planning. Without a solid understanding of financial concepts, individuals may struggle with debt, fail to save adequately, or miss out on opportunities to grow their wealth. Why Financial Literacy Matters   How […]

Tax Efficient Investment Strategies

Nobody likes watching their hard-earned investment gains shrink due to taxes. The good news? With the right strategies, you can keep more of your money working for you. Tax-efficient investing helps you minimize tax liabilities while maximizing your long-term growth and income. Let’s dive into some smart ways to make your investments more tax-friendly.   […]

Conducting a SWOT Analysis Before Selling Your Business

As you contemplate selling your business, one of the most valuable exercises you can undertake is a SWOT analysis. This strategic tool can provide crucial insights that will not only help you prepare for the sale but also potentially increase your business’s value. Let’s explore how to conduct an effective SWOT analysis and why it’s […]

Understanding Tax Deductions and Credits

  Nobody likes paying more in taxes than they have to, right? That’s where tax deductions and credits come in—they’re like little financial lifelines that help lower your tax bill. But here’s the thing: while both can save you money, they don’t work the same way. Understanding the difference can make a big impact on […]

How to Discuss Finances with Your Partner

Talking about money with your partner might not sound romantic, but it’s a game-changer for building trust and a stronger connection. Open and honest conversations about finances can bring you closer and set you up for a secure future together. Here’s how to tackle this important topic with confidence:   Choose the Right Time and […]

How to Assess Your Business’s Market Value

Determining the value of your business can feel like a daunting task, but it’s an essential step for any business owner. Whether you’re considering selling, seeking investment, or simply want to understand your company’s worth, knowing how to assess your business’s market value is crucial. Let’s break down this process into approachable steps.   Understanding […]

How Couples Can Manage Money Together

Handling money as a couple is more than just paying the bills—it’s about teamwork, trust, and building a future together. Want to strengthen your relationship while keeping your finances on track? Here are some practical tips to help you and your partner manage money like a power couple:   Communicate Openly About Money Discuss Goals: […]

Understanding the Current Market for Business Sales in Your Industry

As we navigate the dynamic landscape of business sales, it’s crucial to have a clear picture of where your industry stands. Whether you’re considering selling your business or simply staying informed, understanding the current market can help you make strategic decisions. Let’s dive into the key trends shaping the business sales market across various sectors. […]

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Peter M. Babilla, CFP®, CRPS®

PARTNER

Peter Babilla brings 40 years of experience in investment management and fiduciary* financial consulting to Vertex Planning Partners, LLC.

Pete graduated from Indiana University in Bloomington, Indiana with a Bachelor’s of Science in Finance.

He began his career in 1983 with a focus on institutional fixed-income portfolio management, primarily working with community banks. After a decade serving institutional clients, Pete shifted his focus to working with individuals, families and business owners, providing guidance and education in all areas of Wealth Management.  Among his areas of focus are accumulation and retirement planning, investment management, risk management, and estate and wealth transfer.

Pete’s planning philosophy allows him to create a personalized program for clients, based on their own unique goals and circumstances.  The extensive investment and planning platform offered by Vertex enables him to create a highly customized program, tailored to each individual client.

Pete and his wife Suzanne have two children, and have resided in Wheaton, Illinois for the past 30 years.  He enjoys golf, reading, and traveling with his family.  Pete gives back as a past Board Member of the Epilepsy Foundation of Greater Chicago, where his focus is on improving the lives of those living with epilepsy.

Pete works as fiduciary for his clients and holds the CERTIFIED FIANANCIAL PLANNER™ (CFP®) designation and the Chartered Retirement Plan Specialist (CRPS®) designation.

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JUSTIN J. D'AGOSTINO, CFP®, ChFC®, CRPC®, AIF®

PARTNER

Justin D’Agostino joined Vertex Partners in 2019 and serves a select group of business owners and affluent families. He specializes in investments, financial planning, and succession planning. His interest and knowledge in providing comprehensive financial planning and wealth management services to clients was sparked when he worked at a boutique tax and wealth management firm in Michigan. He has nine years of experience in the financial services industry, and his mission is to provide every client with targeted, comprehensive financial advice and to help them implement customized strategies designed to move them closer to accomplishing their unique goals.

Justin attended Hillsdale College where he earned his BA in Accounting and Financial Management and was a member and captain of the football team. Justin is a CERTIFIED FINANCIAL PLANNER™ Professional, holds the Chartered Financial Consultant®, Chartered Retirement Planning Counselor™, and Accredited Investment Fiduciary™ designations.

Justin and his wife, Alexandra, reside in Chicago, Illinois. He is an avid sports fan and enjoys golfing, playing soccer and spending summer weekends with his family.

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Scott A. Sandee CFP®, CIMA®, CPWA®, CEPA

MANAGING PARTNER

Scott Sandee brings over 20 years of experience as Managing Partner. He is responsible for leading the firm’s efforts in assisting middle-market business owners and seven and eight-figure families to plan and realize financial goals based on their unique aspirations and situations.

With a privately held family business background, Scott has helped owners prepare for and execute a successful transition. In addition, he works with business owners and their advisors to develop financial strategies to maximize sales proceeds and minimize future taxes.

Before joining Vertex, Scott served in financial planning and investment strategy roles at Oxford Financial Group, Capital Group, and The Northern Trust Company, working with Chicago’s HNW/UHNW families clients.

Scott holds the Certified Financial Planner®, Certified Private Wealth Advisor®, Certified Investment Management Analyst®, and Certified Exit Planning Advisor designations. Scott earned his B.S. in Computer Science from Northern Illinois University, and his family resides in Wilmette, IL.

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Julie Hupp CFP®, MBA

PARTNER

Julie Hupp, CERTIFIED FINANCIAL PLANNER™ professional, has worked in the accounting and corporate finance field since 1987. She began her career as a CPA with Deloitte & Touche, specializing in the financial needs of small businesses. Then spent the next 13 years in corporate financial planning and business development at Baxter and TAP Pharmaceuticals. Recognizing her passion for personal financial planning, Julie started her business in 2006 where she focuses on comprehensive financial planning strategies and implementation.

Julie graduated from University of Illinois with a BS in Accountancy. She received her Master’s in Management with a concentration in Finance from Northwestern University’s Kellogg School of Management in 1994.

Outside the office, Julie is the co-founder of the 12 Oaks Foundation, which has merged with Cal’s Angels, and is a former Board member. Julie enjoys cooking, reading, running, triathlons and doing almost anything outdoors. A great weekend is spending time with her husband and two adult kids boating at their lake house in Wisconsin.

Steven P. Franzen, CPA, PFS, CGMA

MANAGING PARTNER

Steven P. Franzen, CPA, PFS, CGMA is a public accountant and consultant with more than 23 years of experience helping individuals and businesses reduce their tax liability.  He began his career under the guidance of Patrick M. De Sio, CPA, CGMA and in 1996 became Mr. De Sio’s partner in De Sio, Franzen & Associates, Ltd. Steve’s expertise include entity design, complex tax strategies and multigenerational wealth transfer.  As Managing Partner, Steve conducts his practice under the philosophy that the client’s investment in their CPA should yield a return on that investment – most of the time that return is realized when working with clients on planning for their future. In an effort to increase the planning capabilities of the firm,  Steve formed Vertex Accounting Partners, LLC to ensure their guiding philosophy will continue well into the future.

Steve is a certified public accountant and has earned the professional designations of Personal Financial Specialist and Chartered Global Management Accountant.  He is a member of the American Institute of Certified Public Accountants and the Illinois CPA Society.  Steve earned a B.S. degree in accounting from Millikin University.  He and his wife Kristie live in Sugar Grove, IL with their three children.

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Gregory P. Benner, CPWA®, CFP®, CLU®, ChFC®, AIF®, RMA®

MANAGING PARTNER

Gregory P. Benner, CPWA®, CFP®, ChFC®, CLU®, AIF®, RMA® has over twenty-two years of experience as a financial advisor. Greg’s practice is based on developing holistic financial plans that help his clients integrate sophisticated retirement, tax, risk management and estate planning strategies into an actionable plan, then stay the course as their behavioral coach.

Prior to founding Vertex Planning Partners, LLC, Greg spent four years as a founding partner of a Registered Investment Advisory firm affiliated with LPL Financial. He also spent seven years with JPMorgan Chase as a Senior Financial Advisor and was a Financial Representative with Northwestern Mutual Life.

Greg holds the Certified Private Wealth Advisor® designation and is a CERTIFIED FINANCIAL PLANNER™ Certificant. He also holds the Chartered Financial Consultant®, Chartered Life Underwriter®, Accredited Investment Fiduciary™, and Retirement Management AdvisorSM designations. He earned a B.S. in Finance from Miami University.

He and his wife Lindsey reside in Naperville, IL with their daughter and twin sons.

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Michael D. Bellis, CFP®, CLU®

MANAGING PARTNER

Michael D. Bellis, CFP®, CLU® began his career as a financial planning professional in 1994. His practice is centered on holistic financial planning, astute risk management strategies and empirical, research-driven portfolio construction. He began his career in partnership with his father under the name Bellis & Associates. Together, their practice and reputation for excellence dates back more than 40 years and includes multiple generations of the same families. After his father’s retirement several years ago, Mike continued to build a client-centric, consultative practice before forming Vertex.

Mike holds the CERTIFIED FINANCIAL PLANNER™ certification and is also a Chartered Life Underwriter. He has been an active member of both the Society of Financial Services Professionals and the National Association of Insurance and Financial Advisors. He earned a B.S. in Business & Marketing from Illinois State University. Mike is a lifelong resident of Naperville, Illinois. He and his wife Tanja have three children.

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